So far in 2024, this segment has accounted for 42% of all bookings, underscoring the importance of a targeted digital approach to ensure its continued growth. In a new multimedia feature, ‘Data-driven Digital Marketing’, Claudia Bowman, Head of Marketing and CRM at the European Tour Group [...]
Pristine fairways, centuries-old olive trees and idyllic seaside backdrops of Messinia provided the setting for the international event – the highlight of the annual golf calendar at the destination, which won five honours at this month’s World Golf Awards 2024 including the leading accolades [...]
Featuring a minimum of 42 Race to Dubai tournaments in a minimum of 26 different countries, the schedule will see DP World Tour members compete for a record total prize fund of $153million outside the Major Championships. For the second consecutive season, the schedule will comprise three distinct [...]
Worth about US$600 billion globally currently and expected to grow to US$3.5 trillion* over the next decade, bleisure can mean working while on holiday or tagging time on the beginning or end of a work trip for pleasure. In 2023, 83% of business travellers reported taking a bleisure trip in the [...]
Floris Wouters, Marketing Manager at The Dutch, a European Tour Destinations venue and private members club located an hour outside Amsterdam, known for its highly engaged membership and business network, believes a multi-channel communications approach is essential. “An effective [...]
The Legends Tour has unveiled its first wave of tournaments scheduled for the 2025 season including two new events and an eye-watering prize pool for senior professionals. Legends Tour also continues to offer keen amateurs the greatest amateur experience in sport, playing alongside Legends of the [...]
A total of 11 of the global network’s golf venues feature in the influential list, with five claiming spots in the top 10, reflecting their exceptional quality, service and facilities which attract discerning golfers from around the world. The breath-taking Costa Navarino in Greece solidifies its [...]
The Championship will return to Dubai and the Middle East for the second time after its debut in the region in 2021. The field is comprised annually of the top male amateurs in the Asia-Pacific region representing the 43 Asia-Pacific Golf Confederation affiliated organisations. The champion of the [...]