11th September 2024
Q: What are the European Tour Group’s main sustainability initiatives? Maria: We started the Green Drive, our sustainability programme, three years ago. Although we had championed sustainability for a long time before that, launching the Green Drive formalised our commitment to priority issues such as climate change. Green Drive focuses on four key areas: Resource efficiency – What natural resources are we using? Can we use fewer? Nature – Golf courses cover many hectares, how can we preserve and promote the natural habitat? Can we increase its biodiversity? Social responsibility – Sustainability is not just about the environment. It also encompasses inclusion, accessibility, community and charity. Climate action – Focusing on reducing carbon emissions and embracing innovations that can help us achieve this is a core part of our Green Drive. In addition to our events, we also look at our business footprint – our staff, how we travel, how we impact the community and where we stay during tournaments. The Green Drive’s approach aligns directly with the United Nation Sports for Climate Action Framework, a cohort of around 280 signatories globally – of which we are the first professional Golf tour to have signed up – aiming to reduce emissions by 50% by 2030 and hit net zero by 2040. Q: What practical examples can you share? Maria: There are around 40 events on the DP World Tour schedule, of which we own or operate around half, meaning we have almost full operational control of them. We set high benchmarks and try to engage with our suppliers around their role in the event’s footprint, encouraging stakeholders to calculate everything they are using and its impact. There are some areas where we are seeing significant innovation and progress. As an example, in many markets now we have moved away from depending on diesel, instead using biofuel or HVO fuel. The broadcast of the 2023 BMW PGA Championship was entirely powered by hydrogen, which was a world first, and will be replicated this year. At the 2023 DP Tour World Championship, one of the lounges was powered by a hybrid of solar and hydrogen. Elsewhere within operations, the team has also done an incredible job at reducing the use of timber. Where previously we might have had a structured wall with branding, we now use significantly less timber for the structure and have been working with a lot more mesh as opposed to vinyl. Recycling is a huge part of Green Drive too. It’s amazing what you can do with leftover materials. Wood and screws might go to a charity, we can recycle the mesh, what can go to agriculture we take to be used again in the fields. The 2023 BMW PGA Championship generated more than 3,000 meals for a local food bank, and we were able to carpet 20 homes with leftover material from the event. Q: Do current or prospective tournament venues have to commit to certain sustainability measures in order to host an event? Maria: