One of the unique aspects of becoming a member of the European Tour Destinations network is the opportunity to host European Tour events. Stephen Follett, CEO at London Golf Club, explains the decision to host the Staysure Tour’s flagship event, The Staysure PGA [...]
Intelligence on prospective buyers and their buying habits has always been a marketer’s dream, and today we are surrounded by data. Data from past sales, research data on generational buying habits, as well as the personal data of consumers’ social, search and browsing behaviours stored by [...]
Global research demonstrates that the experience economy is growing in leaps and bounds. In this competitive marketplace, the customer journey is king. Ian Knox, Operations Manager at European Tour Destinations, shares how the network’s Mystery Shopper programme challenges its world [...]
As it celebrates two decades at the top of European golf, PGA Catalunya Resort’s Stadium Course, consistently ranked as Spain’s best layout, welcomed many of the game’s legendary names, including former Ryder Cup Captains Ian Woosnam and Paul McGinley, to play alongside its residents and [...]
Black Mountain Golf Academy offers the latest technology available in golf coaching. Take your game to a higher level utilising Foresight Sports GCQuad launch monitors, HD video motion capture and SwingCatalyst software analysis. Finally, understand how efficiently you use the ground forces and [...]
Colin Montgomerie, who set the course record with a stunning nine under par 63 at the 2018 Staysure PGA Seniors Championship, will tee it up at London Golf Club when the Championship returns from August 1-4. The victorious 2010 Ryder Cup Captain made his debut at the Championship last year and set [...]
Fine & Country recently reported that 57% of property website users are now female, primarily between the ages of 45 and 56. As women’s earning power has increased over recent decades, their influence over family financial decisions has grown in measure – especially when it comes to large [...]
Alexandre Meerson does not think of his customers as customers. Nor does he really think of them as fans. For him, they’re friends. Alexandre is the man behind Alexandre Meerson watches, a designer-led luxury watch brand which presented its first collection to the public in 2014. Since then, it [...]
Rachel David, Director of Sales & Marketing at Terre Blanche, reveals the motivation behind the launch of the resort’s brand new centre of excellence, and what it takes to create a successful academy [...]
“Design has a fundamental impact on the bottom line,” says Jeremy Slessor, Managing Director of European Golf Design. He explains the formula for commercially successful course design, from tee time sales, delivering experiences to customers and the value of a sustainable golf [...]