What separates a good experience from a great one on a golf course, at a tournament or on a golf trip? “It comes down to those touchpoints that move experiences towards emotion,” says Richard Payne, Director of Commercial Strategy and Golf at Levy. “It’s anticipating what your customer or [...]
Younger customers, experiential living and value over cost were among the real estate insights on the agenda at the Fine & Country Annual Conference, where European Tour Destinations exhibited to property professionals from around the world. The event, held at The Belfry, celebrated excellence, [...]
Watch: How golf clubs and resorts can embrace AI To understand how Ben’s insights are translating into day-to-day reality, we caught up with Heribert Rubiano, Sales Manager at Arabella, for an on-the-ground perspective. AI as an ‘invisible operator’ “The idea of AI as an ‘invisible [...]
“Automate the predictable to humanise the exceptional” was a phrase used at our recent European Tour Destinations annual Conference by Ben Martin, Director at market intelligence firm HKS. It points to the importance of human connection, the value of face-to-face contact in a world that’s [...]
European Tour Destinations has reinforced its status as one of the world’s leading golf venue networks at this year’s IAGTO Asia Pacific Golf Tourism Convention, held in Pattaya, Thailand. Widely regarded as the most important golf tourism sales event in the Asia Pacific calendar, the [...]
Fresh from celebrating its 50th anniversary, Palmares Ocean Living & Golf has continued planning for a golden future by becoming a member of the prestigious European Tour Destinations (ETD) network. The iconic Algarve resort has enhanced its reputation as a market leader in Portuguese golf [...]
The tournament continues to strengthen its position as one of the most important early-season events in Danish elite golf — and in 2026, it introduces significant new developments. Once again, Lübker provides the stage for top-level amateur competition, offering players the opportunity to [...]
We recently reported on the buoyant state of golf travel, but what’s happening in the wider tourism sector? We caught up with Daphne Yuanidis, Senior Consultant, Market Intelligence for HKS Advisory Services, at the 2026 European Tour Destinations Conference to understand how things are shaping [...]
We asked David Ashington, General Manager for Golf at Costa Navarino, for his reaction to the travel trends highlighted by Daphne Yuanidis, Senior Consultant, Market Intelligence for HSK Advisory Services in this feature, and whether they are in evidence at Europe’s No.1 golf resort. Here’s [...]
The European Tour Group’s Chief Tournament and Operations Officer Ben Cowen was among a stellar line-up of presenters at the 2026 European Tour Destinations Annual Conference last week. Representatives from the network’s world-class venues gathered at Arabella Golf Resort Mallorca, the [...]