As global golf participation continues to surge, the prospect of a strong recovery for golf travel is strengthening. But who are these golfers and what are they looking for? Head of European Tour Destinations, Ian Knox, takes a closer look and tells us how venues are preparing to appeal to [...]
With a spectacular new golf course open for play and a first tournament just round the corner, excitement is building at Marco Simone Golf & Country Club as it prepares for a drama-filled showpiece in an iconic city. When footage was recently released of Marco Simone Golf & Country Club’s [...]
On World Environment Day, the European Tour launched Green Drive – a strengthened commitment to sustainability with a vision for the Tour to become a showcase for social and environmental responsibility, delivering net positive impacts around the world. The Green Drive underlines an [...]
Safety measures have been a necessary fixture at resorts over the past year. And while they are critical to safeguard the health of residents and visitors, implementing measures while maintaining service excellence can be challenging. London Golf Club’s CEO, Stephen Follett, tells us how his [...]
Rising demand for green spaces and safe investment havens has drawn buyers to golf real estate in recent months. But what are world-class destinations doing to ensure buyers choose them over their competitors? Real Estate Consultant Sandra Ruttle takes a closer look at three very different European [...]
The pandemic has resulted in more of us adopting digital technology to enhance our day-to-day lives. But a curious and contrasting trend has emerged alongside it: ‘slow-living’. What is it, and how might it impact customer’s needs and wants as golf travel begins to make a comeback? We take a [...]
When pandemic-related forces interrupted the recent European Tour schedule, Austria’s Diamond Country Club stepped in at short notice to host the Austrian Golf Open. Its President, Christian Guzy, explains why the opportunity came at the right time for the established tournament [...]
A rise in environmental consciousness is changing the way customers think. GEO Foundation’s Jonathan Smith explains why sustainability should no longer be an ethical afterthought, but a fundamental part of your resort’s brand. Ten to 15 years ago, sustainability was something of a buzzword, but [...]
After a heavily disrupted 2020, The European Tour has spent 2021 trying to expand its global audience even further. Marketing and Consumer Director at the European Tour, Tom Johnson, explains more… Like many businesses, when the pandemic struck last year, all the plans we had made for brand [...]
The pandemic has thrust more people into the digital world than ever from online shopping to Zoom calls and everything between. With this seismic change in how people live and work, world class venues could increasingly turn to innovation to enhance the customer experience. Ian Knox explains… [...]