Turning followers into fans

By ET Webmaster 4 months ago

The DP World Tour’s cutting-edge content is now amassing over 2 billion impressions each year across social media.

Head of Content at The Tour, Will Pearson, outlines why creating a two-way conversation with followers has been pivotal to the tour’s continued growth, and how resorts can emulate its success as they look to build their customer base.

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