Turning followers into fans

By Emily Kay 2 months ago

The DP World Tour’s cutting-edge content is now amassing over 2 billion impressions each year across social media. 

Head of Content at The Tour, Will Pearson, outlines why creating a two-way conversation with followers has been pivotal to the tour’s continued growth, and how resorts can emulate its success as they look to build their customer base.

  Business News