How to connect new products to new customers

By Emily Kay 4 days ago

With a newly restored East Course and 20 Rocco Forte exclusive villas open for business, Sicily’s Verdura Resort is set to enhance its appeal to the luxury golf travel market in 2022.
Golf Promotions Manager for Rocco Forte Hotels, Matt Cozens, explains how the resort is connecting its strengthened product offering with new customers.

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