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Opened in 2008, this 27-hole championship golf complex was created by Robert Trent Jones II. Situated on 450 acres of rolling countryside in the Djursland region of Denmark, the course consists of three 9-hole loops – Sand, Sky and Forest. Each course offers a different experience, with challenges ranging from water hazards to bunkers to undulating greens. When it first opened it earned the title of ‘best new golf course in the world’ from Golf Magazine, and has since remained one of the best in Europe, with Top100golfcourses.com ranking it as the 42nd best in Continental Europe. Carl Aage Nielsen, owner of Lübker Golf Resort, said: “Following the hosting of the DP World Tour’s Danish Golf Championship in 2024, we are looking forward to strengthening our links with the European Tour Group and building a golf legacy at the resort.” “2024 was a very exciting year for us as in addition to hosting a DP World tournament, we were also very pleased to receive a World Golf Award for being Denmark’s Best Golf Course. Whilst the 2024 tournament was the first major competition at Lübker, the venue has hosted several other tournaments and events, including the Nordic Golf League and the European Challenge Tour.” “The resort, on-site accommodation and private real estate ensure there is a vibrant community feel within the resort. Ask any golfer to name a golf course in Denmark and Lübker will be the first thing they say. We work hard at ensuring our guests have an enjoyable experience and leave wanting to return.” Ian Knox, Head of European Tour Destinations, added: “We look forward to working closely with Carl Aage and his team to capitalise on the benefits of Lübker Golf Resort hosting the DP World Tour Danish Golf Championship 2024 and continuing to elevate the venue as one of Europe’s top destinations.”

In the luxury real estate market, first impressions matter – but second, third and fourth impressions help close deals. Here, Sandra Ruttle, Real Estate Consultant for European Tour Destinations, demonstrates how retargeting can help venues increase conversion rates of up to 150% . Targeting strategies aren’t new to real estate marketing. So, what added value does retargeting deliver? Targeting methods and techniques seek to identify and reach your most relevant audiences, with the right message, at the right time. However, in today’s busy and congested digital space, potential buyers very rarely convert on the first ad they see or the initial exploratory look at your website. Real estate agents therefore need to re-engage these potential clients in order to drive qualified traffic back to exclusive listings and increase conversion rates. By retargeting individuals who have previously interacted with your website or your social accounts but have not yet converted, you significantly enhance brand recall, nurture warm leads and boost opportunities for return on investment. How does retargeting work? From personalised, data-driven ad strategies to tracking pixels and automation, retargeting offers a discreet yet powerful way to stay top-of-mind with discerning clients. An example of retargeting is when you look at a car online, then subsequently see digital ads for that same brand appear whenever you’re online. In real estate, this can translate into a potential seller making a home valuation on your website. With a Meta Pixel installed, you can capture valuable data into the visitor’s activity on your website and leverage that information to retarget tailored Facebook and/or Instagram ads to that user. Since the potential seller visits Facebook daily, they now start to see your retargeting ads promoting your real estate services more frequently, keeping your brand top-of-mind and driving conversions as they move through the sales funnel. And, for venues that are part of the European Tour Destinations network, they can benefit from additional retargeting opportunities, namely through our own social media channels, via our website, newsletters, etc. increasing the potential to reach appropriate audiences. What is the success rate of retargeting? Retargeting consistently outperforms standard display ads: ● Retargeted customers are three times more likely to click on ads than new prospects ● Prospects engaged through retargeting are 70% more likely to convert ● Retargeting ads have an average CPC (cost per click) of half that of search ads However, just being seen again and repeating the same message to an audience that has already shown interest is not enough. You need to say the right thing the second – and third and fourth – time around. So, developing personalised and compelling ad content that resonates with the potential buyers is crucial for the success of retargeting campaigns. It is about deepening the emotional connection at every touchpoint and aligning with the potential buyer’s intent and their position in the sales funnel. For example, a visitor who viewed a luxury villa overlooking a golf course could be served a video walkthrough in the retargeting ad, while

The collection and analysis of data has also gathered pace. However, it has been the use of Customer Relationship Management (CRM) systems, which centralise this information, help streamline teams and processes, and ultimately allow for improved customer service, that is transforming how venues operate and engage with their customers. The assumption that CRM systems are for big destinations with substantial IT budgets is a myth. Simple CRM is beneficial for any venue, allowing it to track interactions with customers, automate email and SMS outreach and provide valuable insights into member behaviour. The opportunity these systems present to deliver a seamless, personalised customer journey is huge – and destinations embracing CRM are powering ahead of their competitors. Personalisation at scale The objective is to ensure convenience, personalisation and efficiency at every touchpoint for a venue’s members and guests. From the moment they visit a website to book a stay or a tee time, to the time they leave, their journey should be seamless. Good CRM can provide information such as a guest’s preferred tee time, their favourite post-round drink and their playing history. Not only can this information help offer a more tailored experience, it can also enable you to segment customer profiles and then create bespoke marketing campaigns and offers that feel curated just for them. The possibilities for automation within CRM systems are also endless. For example, venues could introduce automated engagement triggers, such as an email to a member who has not booked a tee time in the last 30 days, or create a sales funnel that syncs with the CRM system to keep all data in one place. Measuring satisfaction In the past, measuring customer satisfaction was more often than not left to chance – a conversation here or an email there – and reacting to it was inconsistent. These days it is a critically important element in optimising the experience at your venue – and it’s something that can also be incorporated into a CRM system. For example, a club might send an automated survey to someone after a visit, asking them to rate course condition, customer service and facilities, as well as how likely they are to recommend the venue to a friend. This data can be added to CRM data, allowing you to then tag or segment members or visitors based on their feedback, and triggering specific actions. So, a low satisfaction score could notify a staff member to follow up personally, while a high score could trigger a thank you message and a referral reward. Data and tournaments It is not just clubs and resorts who are using data and technology to elevate their offering. The DP World Tour’s new business model and strategic plan for tournaments relies on data and insights to inform event decision-making and improve outcomes for host venues, sponsors and stakeholders alike. Analysing data – such as ticket sales or the cost of staging an event – removes guesswork and emotion from the decision-making process and helps identify patterns

Hosted by one of Europe’s leading Golf & Movement Experts, Liesbeth Pauwels, the four-day programme blends world-class golf with cutting-edge wellness therapies, while celebrating the sport’s female players. Taking place from June 12-15, 2025, the exclusive retreat offers women a unique opportunity to experience expert coaching and guidance, rejuvenate and recover with advanced therapies, from Cryotherapy to thermal rituals, and connect with a like-minded community, while staying at the luxurious five-star Hotel Camiral, where luxury and well-being meet. “The resort’s Eat, Play, Stay Well philosophy aligns perfectly with my own ethos that prioritises the interconnectedness of the body, mind and game,” said retreat host Liesbeth Pauwels. “From the state-of-the-art Wellness Centre to the world-class Tour and Stadium courses, every aspect of the resort is intentionally designed to support wellbeing and cultivate a sense of calm, creating a space where life, both on and off the course, flows with holistic harmony.” Since the opening of its award-winning Wellness Centre in 2022, numerous celebrity personal trainers and lifestyle coaches, including Monique Eastwood and James Sterling, have hosted their retreats at the 36-hole resort. This year, in addition to Liesbeth Pauwels’ ‘Swing into Wellness’, Camiral Golf & Wellness will host renowned women’s health specialist Marta León for the Hormonal Retreat from May 23-25, 2025.  This exclusive three-day programme is designed specifically for those navigating perimenopause and post-menopause, offering them a supportive space to rebalance hormones, reconnect with personal wellbeing and embrace the physical and emotional shifts of this stage of life. Located an hour from Barcelona and 20 minutes from the historical city of Girona, Camiral Golf & Wellness serves as a gateway to Catalonia’s rich coastal, cultural and culinary treasures. From charming medieval towns to picturesque cycling routes, making it a premier destination for discerning international golf travellers and those seeking golf and wellness offerings. To reserve your place and/or for additional information, please visit: https://www.camiral.com/en/wellness-centre/swing-into-wellness-retreat/

Costa Navarino provided the perfect backdrop last year for a thrilling tournament that saw Clark Dennis claim the sixth seniors win of his career with a dominant performance that featured three consecutive rounds of 66. Already entered into the 2025 event are Major champions Michael Campbell and Ian Woosnam, Ryder Cup players Peter Baker, Joakim Haeggman, Steven Gallacher and Niclas Fasth, plus eight of the top ten from last season’s Legends Tour Order of Merit, including the overall champion, Adilson da Silva. More names will be revealed shortly to confirm who will be teeing it up in June. Located in Messinia in Greece’s southwest Peloponnese, Costa Navarino is part of the European Tour Destinations network. It has raised its profile as a sustainably driven destination in the Mediterranean and offers a world-class golf experience on its four 18-hole signature golf courses. The Legends Tour event will be played over two of the destination’s courses – The Hills Course and the International Olympic Academy Golf Course – and is promoted by the European Tour Group. Ben Cowen, the European Tour Group’s Chief Tournament and Operations Officer, said: “We are delighted to be supporting this tournament for the second consecutive year, providing playing and earning opportunities for our Legends Tour members. “Costa Navarino, which is home to two of our European Tour Destination courses, was a superb venue for the inaugural tournament last year, and we look forward to returning to Greece this June and showcasing it once more to a global audience.” Phil Harrison, Legends Tour CEO, said: “Costa Navarino is an incredible destination and one which we are delighted to return to in 2025. The golf courses will undoubtedly provide a great test for our players, who I’m sure will also enjoy everything that Costa Navarino has to offer. Broadening the reach of the Legends Tour throughout Europe and beyond is something we are committed to, and our thanks go to the European Tour Group for their support which has made this tournament possible.” David Ashington, General Manager at Costa Navarino Golf, said: “Following the success of last year’s inaugural tournament, it will be a pleasure to have the opportunity once again to showcase our array of golf, sports, hospitality and leisure activities to so many new and familiar faces on the Legends Tour. “The stage is set not only for a great professional golf tournament but for our amateur guests, who this year – via our new Playing Experiences – can compete alongside the stars and mingle with the legends of our game throughout the week.  We’re looking forward to creating more memories and adding a new chapter to Costa Navarino’s history.” The Costa Navarino Legends Tour Trophy takes place from June 12-14 and playing experiences are still available for those wishing to participate in the pro-am and sample life as a tour professional. Staying in one of the destination’s five-star resorts – either W Costa Navarino or The Westin Resort Costa Navarino – guests will play in the