Future-proofed course design If you thought the ‘distance debate’ about how far a golf ball travels was limited to the professional game, think again. The longer lengths of drives from players of all abilities is increasingly problematic for courses, posing a danger to areas that were once [...]
The biennial Ryder Cup, founded in 1927, is one of the landmark events in global sport. The 2023 match, organised by Ryder Cup Europe, attracted ticket applications from 140 different countries, and a record-breaking 272,000 spectators descended on Rome. Powered by a rich amphitheatre of technology [...]
The collection and analysis of data has also gathered pace. However, it has been the use of Customer Relationship Management (CRM) systems, which centralise this information, help streamline teams and processes, and ultimately allow for improved customer service, that is transforming how venues [...]
Estonian Golf & Country Club and Linna Golf are just 200km apart as the crow flies, separated by the Gulf of Finland in the north-east corner of Europe. Both opened in 2005 and have since followed remarkably similar journeys, playing crucial roles in growing golf in their respective countries, [...]
Since opening in 1994, London Golf Club has consistently focused on a simple objective: strive to offer better course conditioning and customer service than any competitor. With two stunning championship golf courses designed by the great Jack Nicklaus and an award-winning clubhouse, such high [...]
As demand for golf holidays continues to rise, though, new booking trends and changing expectations from golfers around the world are reshaping consumer behaviour. We spoke to three European Tour Destinations venues to find out what they are noticing, and how resorts can respond. 1. Customers are [...]
