We asked David Ashington, General Manager for Golf at Costa Navarino, for his reaction to the travel trends highlighted by Daphne Yuanidis, Senior Consultant, Market Intelligence for HSK Advisory Services in this feature, and whether they are in evidence at Europe’s No.1 golf resort.
Here’s what David said…
Millenials and Gen Z are driving the travel boom…
“With regard to Millennials and Gen Z, we are seeing it, but probably not the same level of growth as we’ve seen in some other destinations. They are definitely coming. At Costa Navarino, we have a variety of hotels, so there really is something for everyone.
“What we are seeing more of, however, is multi-generational travel coming in droves. Families are travelling together in greater numbers, opting for villa holidays, which are now super popular, as well as larger suite-style rooms where they can enjoy quality time together.”
The demand for wellness is continuing apace…
“Time is something we now classify as truly precious, and people are using that time together very well on the resort,” David continued.
“I’ve seen this shift coming for a while in terms of client search behaviour, even in previous years. If we jump back to pre-COVID, the typical booking was very much an off-the-shelf package – seven nights and five rounds – and that was the standard.
“Now, enquiries are much more focused on facilities and experiences. It could be spa and wellness, cycling, or even yacht hire. We’re seeing significant demand for add-ons to the existing package, and guests want reassurance that these elements are guaranteed in advance. They’re looking for services that are tailored to exactly what they want.
“Wellness, in particular, is quite specific. People know what they’re seeking from a wellness experience, and that segment is growing massively.”
Aviation advancements are bringing the world within reach…
“Athens is a very good example of this broader trend. For guests arriving on long-haul flights, there’s a clear desire to incorporate the Athens experience. To see the sights, visit the Acropolis, and explore everything the city has to offer.
“So travellers are looking for different variations within their trips, and I’m seeing that trend reflected across different regions as well, such as my former destination, Barcelona, which remains hugely popular as well.”
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