1. Multi-generational appeal
“Buyers are looking for properties of sufficient size to accommodate the whole family, whether that’s to live in together as a primary residence or to enjoy for holidays,” says Ruttle.
“It’s no longer just about parents and their children; we’re increasingly seeing grandparents coming along too, or grandparents taking their grandchildren. The demand to accommodate multiple generations has exploded since the pandemic.”
It’s not just in the bricks and mortar that multi-generational appeal has become critical. The resort as a whole needs to have facilities and services suited to a broad age range.
2. Breadth of amenities and services
Modern buyers want the whole lifestyle package when they consider purchasing a property on a golf resort. That means high-quality restaurants, wellness centres, gyms and concierge services are central to the decision-making process.
Ruttle explains: “Buyers want to ensure there’s something on-site for everyone in the extended family. They’re looking at membership options for children through to the grandparents and even great-grandparents, be it golf, spa and wellness, racket sports or kids’ club membership.
“Families – and young buyers in particular – are drawn to resorts that can offer multi-dimensional living – a place where they can socialise, stay active, work remotely and feel safe.
“For many, it’s less about owning a property next to a golf course and more about belonging to a vibrant, full-service resort environment that’s easily accessible and everything they need is on their doorstep.”
3. Construction quality
Today’s golf real estate buyers are far more discerning about construction quality than in the past.
“Nowadays, people want homes built to the highest standards of design, durability and efficiency,” says Ruttle.
“Sustainability is at the heart of this shift. Modern buyers – particularly younger families and international investors – are actively seeking properties that align with their environmental values.
“Features such as energy-efficient systems, renewable materials, smart home technology and water-conscious landscaping are no longer nice-to-haves, they’re increasingly decisive factors in the purchase process.
“Developments that showcase sustainable building practices not only address this growing demand but also offer long-term advantages: lower running costs, reduced environmental impact and enhanced resale value.”
Final thoughts
Where once the main driver to purchase a property on a resort was simply to play golf, the post-pandemic surge in demand has led to more discerning buyers prioritising lifestyle, high-quality, sustainable buildings and destinations that appeal to several generations, in addition to having quality golf courses and facilities on-site.
