Capitalising on major sports events

By Emily Kay 8 months ago

As the annual sporting calendar continues to increase in both size and spectacle, golf destinations are in prime position to leverage their unique appeal when major events come to town.

Pansy Gonsalvez, Head of Dubai Central at Dubai Golf, discusses how courses in the United Arab Emirates are capitalising on the numerous events being held in the Middle East to attract sports fans – and professional sports stars – to play golf.